tag:blogger.com,1999:blog-851816459471510692024-03-19T10:23:58.166+00:00AS Insititution & Audience NewspapersMr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.comBlogger33125tag:blogger.com,1999:blog-85181645947151069.post-92036613178127502652011-12-19T22:39:00.000+00:002011-12-29T23:04:19.439+00:00The Guardian Revision notes for 2012<div style="width:477px" id="__ss_6510249"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/kwardravenswood/newspaper-revision-notes-in-brief" title="Newspaper Revision Notes in Brief" target="_blank">Newspaper Revision Notes in Brief</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/6510249" width="477" height="510" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">documents</a> from <a href="http://www.slideshare.net/kwardravenswood" target="_blank">Mrs Ward</a> </div> </div>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-17453330329581695702011-12-18T23:01:00.000+00:002011-12-29T23:04:08.235+00:00Past Paper Jan 2011<div style="width:477px" id="__ss_10720779"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/kwardravenswood/11-jan-gceg322" title="11 jan gce_g322">11 jan gce_g322</a></strong><object id="__sse10720779" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=11jangceg322-111229165949-phpapp01&stripped_title=11-jan-gceg322&userName=kwardravenswood"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="wmode" value="transparent"><embed name="__sse10720779" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=11jangceg322-111229165949-phpapp01&stripped_title=11-jan-gceg322&userName=kwardravenswood" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/kwardravenswood">Mrs Ward</a>.</div></div><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-77276654137010170002011-12-17T23:07:00.000+00:002011-12-29T23:08:42.807+00:00Mark Scheme for G321 (AS Exam) Jan 2011<div style="width:477px" id="__ss_10720804"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/kwardravenswood/ms-11-gceg322" title="Ms 11 gce_g322">Ms 11 gce_g322</a></strong><object id="__sse10720804" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=ms11gceg322-111229170717-phpapp02&stripped_title=ms-11-gceg322&userName=kwardravenswood"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="wmode" value="transparent"><embed name="__sse10720804" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=ms11gceg322-111229170717-phpapp02&stripped_title=ms-11-gceg322&userName=kwardravenswood" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/kwardravenswood">Mrs Ward</a>.</div></div>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-56604135441107647012011-12-16T23:04:00.000+00:002011-12-29T23:07:54.774+00:00Past Paper June 2010<div style="width:477px" id="__ss_10720789"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/kwardravenswood/10-jun-gceg322" title="10 jun gce_g322">10 jun gce_g322</a></strong><object id="__sse10720789" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=10jungceg322-111229170323-phpapp02&stripped_title=10-jun-gceg322&userName=kwardravenswood"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="wmode" value="transparent"><embed name="__sse10720789" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=10jungceg322-111229170323-phpapp02&stripped_title=10-jun-gceg322&userName=kwardravenswood" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/kwardravenswood">Mrs Ward</a>.</div></div><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-1225852778135310782011-01-09T19:57:00.003+00:002011-01-09T20:03:34.883+00:00Using this blogThis blog has been compiled as a Guardian Newspaper case study for section B of the G321 paper. It contains:<div><ul><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Key terms</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Lesson by lesson information on the Guardian Newspaper</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Past Questions</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Sample Answers</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Mark Schemes</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">Recent news coverage to bring your information up to date for the exam</span></li><li><span class="Apple-style-span" style=" ;font-size:15.6px;">A search function to skip to required information (top of blog page)</span></li></ul><div>You are advised to use this site alongside your notes and research on the Sun Newspaper. </div></div><div>Ensure you learn the key terms, the circulation and site visitor figures and the key issues surrounding technology and the newspaper industry. </div><div><br /></div><div>Good Luck!</div>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-45947934535811275052010-01-11T16:42:00.001+00:002010-12-17T15:57:24.486+00:00KEYWORDS GLOSSARY - Learn all of theseABC - Audit Bureau of Circulation - independent body which provides circulation figures of newspapers and magazines for advertisers<br /><br /><strong>ABCE </strong>- Audit Bureau of Circulation Electronic - for electronic versions of above<br /><br /><strong>Active audience</strong> - An audience who interact with the media product<br /><br /><strong>Conglomorate</strong> - Large industrial corporation, usually involved in several different industries<br /><br /><strong>Consumers</strong> - Term for media audiences which emphasises the commercial aspects of distribution and exhibition, thus production and CONSUMPTION of media texts<br /><br /><strong>Convergence </strong>- Describes the comming together of previously seperate industries (computing, printing, film, audio etc which increasingly use the same or related technology and skilled workers.<br /><br /><strong>Technological convergence</strong> - Describes the coming together of previously seperate technologies (computing, printing, video, film, telecomms etc)<br /><br />Deregulation - The removal of government restrictions on media industries<br /><br />Digital - Based on numerical information, distinguished from analogue<br /><br />Distribution - How the product gets to the audience. Traditional vs digital. Distribution of online papers is via the Internet but it also available on different platforms i.e. mobile phone, text alerts, email. This is MULTI-PLATFORM distribution.<br /><br /><strong>Globalisation</strong> - A process in which activities are organised on a global scale<br /><br /><strong>Ideology</strong> - Shared ideas and values and how these ideas are related to the distribution of power in society. Media have a role in reinforcing or challenging the dominant ideology.<br /><br />Institution - Used in media studies to refer to the social, cultural and political structures within which media production and consumption are constrained<br /><br />Internet - The global 'network of networks' offering a range of services governed by different protocols, such as the World Wide Web, email etc<br /><br />Liberalisation - the loosening of controls over media markets by governments<br /><br />Market - The total of all the potential sellers and buyers for a particular product (and the number of products likely to be exchanged)<br /><br /><strong>Marketing</strong> - The process of presenting a product to its target audience, the ways in which its positioned in its particular market<br /><br />Mode of address - The way a text speaks to its audience<br /><br />Moral panics - A sudden increase in concern about the possible 'effects' of media products<br /><br /><strong>Multi-media</strong> - Referring to several traditionally seperate media being used together, e.g. sound, image and text on computers<br /><br /><em><strong>Multi-platform - This can be interpreted as Multi-platform in terms of the convergence of different platforms i.e video, radio and telecomms and/or in terms of being distributed via different platforms i.e. Internet, mobile phone apps (API), podcasts, email, RSS feeds etc</strong></em>. Please try and distinguish which you are being asked to write about, if you can't then introduce explaining the there are two ways of understanding the term.<br /><br />News agencies - Organisations which gather news stories and sell them to broadcasters and newspaper publishers<br /><br /><strong>Niche Marketing</strong> - The idea that there are very small, but highly profitable markets which could support specialist advertising-led media products<br /><br />NRS - National Readership Survey is teh organisation supplying information on UK readership of national papers and magazines<br /><br />OFCOM - Regulator for the UK broadcasting and telecommunications industries<br /><br /><strong>Passive Audience</strong> - An audience who do not/cannot interact with the media product<br /><br /><strong>Production Practices</strong> - How is the product produced? Discuss new Guardian offices for example and the technology they have invested in to produce the multi-media, multi-platform guardian.co.uk<br /><br />Public Relations (PR) Professional services promoting products by arranging opportunities for exposure in the media<br /><br /><strong>Quality Press</strong> - The 'serious' newspapers - in the UK synonymous with broadsheet. Audience have a strong interest in politics and current affairs<br /><br /><strong>Segment</strong> - To divide up a target audience into even more specialised groups which can be addressed by advertisers<br /><br /><strong>Synergy</strong> - The combined marketing of products across different media and other products (in music, toys, Internet, and TV programmes, T-shirts, Theme Park rides and so on) which are often owned by the same corporation, such that the total effect is greater than the sum of the different parts<br /><br />Technophobes - People who are afraid of new technology<br /><br />Virtual - Something which is a representation rather than the real thing. 'Virtual Reality'<br /><br /><strong>World Wide Web</strong> (WWW) The network of 'pages' of images, texts and sounds on the Internet which can be viewed using browswer software.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-87345831190265299382010-01-09T16:11:00.000+00:002010-12-17T16:13:47.870+00:00Online Newspapers Daily Visitor numbers 2010<span class="Apple-style-span" style="border-collapse: collapse; color: rgb(51, 51, 51); font-family: arial, sans-serif; font-size: 14px; line-height: 18px; "><h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 1.125; border-top-color: rgb(153, 153, 153); border-right-color: rgb(153, 153, 153); border-bottom-color: rgb(153, 153, 153); border-left-color: rgb(153, 153, 153); border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; background-position: 0% 100%; background-repeat: no-repeat no-repeat; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="font-weight: normal; line-height: 18px; "><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="font-size: 12px; line-height: 15px; "></span></p><div id="article-header" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; position: relative; min-height: 68px; clear: left; background-color: rgb(255, 255, 255); border-top-color: rgb(214, 29, 0); border-right-color: rgb(214, 29, 0); border-bottom-color: rgb(214, 29, 0); border-left-color: rgb(214, 29, 0); background-repeat: no-repeat no-repeat; "><div id="main-article-info" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; float: left; width: 460px; background-repeat: no-repeat no-repeat; "><h1 style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; border-collapse: collapse; border-top-color: initial; border-right-color: rgb(214, 29, 0); border-bottom-color: rgb(214, 29, 0); border-left-color: rgb(214, 29, 0); font-family: georgia, serif; font-weight: normal; font-size: 2.166em; line-height: 1.154; width: 460px; border-top-width: 0px; border-top-style: initial; background-repeat: no-repeat no-repeat; ">ABCes: Mail breaks 40m monthly unique users and keeps daily lead</h1><p id="stand-first" class="stand-first-alone" style="padding-top: 0px; padding-right: 0px; padding-bottom: 34px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: rgb(102, 102, 102); font-size: 1.333em; line-height: 1.25; width: 460px; background-repeat: no-repeat no-repeat; ">Guardian.co.uk remains in second place, with 1.8m average daily browsers to Mail's 2.3m, with Telegraph.co.uk in third</p></div><ul id="content-actions" class="share-links strapped" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 2px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; list-style-type: none; overflow-x: hidden; overflow-y: hidden; float: right; width: 140px; background-repeat: no-repeat no-repeat; "><li class="share-links" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; background-repeat: no-repeat no-repeat; "><ul style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; list-style-type: none; background-repeat: no-repeat no-repeat; "><li class="full-line tweet tweet_button" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; border-top-style: none !important; clear: left; float: none; border-right-style: none !important; border-bottom-style: none !important; border-left-style: none !important; border-width: initial !important; border-color: initial !important; border-width: initial !important; border-color: initial !important; background-repeat: no-repeat no-repeat; "><iframe allowtransparency="true" frameborder="0" scrolling="no" tabindex="0" class="twitter-share-button twitter-count-horizontal" src="http://platform0.twitter.com/widgets/tweet_button.html?_=1292602198805&count=horizontal&counturl=http%3A%2F%2Fwww.guardian.co.uk%2Fmedia%2F2010%2Fmay%2F27%2Fapril-abces-mail-online&lang=en&related=mediaguardian&text=ABCes%3A%20Mail%20breaks%2040m%20monthly%20unique%20users%20and%20keeps%20daily%20lead&url=http%3A%2F%2Fgu.com%2Fp%2F2ha45%2Ftw&via=guardian" title="Twitter For Websites: Tweet Button" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; width: 110px; height: 20px; background-repeat: no-repeat no-repeat; "></iframe></li><li class="third-party-tool full-line facebook" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; float: none; clear: left; border-top-style: none !important; border-right-style: none !important; border-bottom-style: none !important; border-left-style: none !important; border-width: initial !important; border-color: initial !important; border-width: initial !important; border-color: initial !important; background-repeat: no-repeat no-repeat; "><a name="fb_share" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.guardian.co.uk%2Fmedia%2F2010%2Fmay%2F27%2Fapril-abces-mail-online&t=ABCes%3A%20Mail%20breaks%2040m%20monthly%20unique%20users%20and%20keeps%20daily%20lead%20%7C%20Media%20%7C%20guardian.co.uk&src=sp" style="padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; display: inline-block; height: 16px; background-repeat: no-repeat no-repeat; "><span class="fb_share_size_Small " style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; "><span class="FBConnectButton FBConnectButton_Small" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 1px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-image: url(http://static.ak.fbcdn.net/images/connect_sprite.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: rgb(41, 68, 126); cursor: pointer; display: inline-block; text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; font-size: 10px; line-height: 10px; background-position: 0% -232px; background-repeat: no-repeat no-repeat; "><span class="FBConnectButton_Text" style="padding-top: 2px; padding-right: 6px; padding-bottom: 3px; padding-left: 6px; margin-top: 1px; margin-right: 1px; margin-bottom: 0px; margin-left: 17px; border-collapse: collapse; background-image: url(http://static.ak.fbcdn.net/images/connect_sprite.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: rgb(95, 120, 171); border-top-style: solid; border-top-width: 1px; border-top-color: rgb(135, 154, 192); border-bottom-style: solid; border-bottom-width: 1px; border-bottom-color: rgb(26, 53, 110); color: rgb(255, 255, 255); display: block; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-weight: bold; text-shadow: none; background-position: initial initial; background-repeat: initial initial; ">Share</span></span><span class="fb_share_count_nub_right " style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 2px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; display: inline-block; width: 5px; height: 10px; background-image: url(http://static.ak.fbcdn.net/rsrc.php/zAQB0/hash/1a8txe26.png); vertical-align: top; z-index: 10; left: 2px; position: relative; background-position: 100% 5px; background-repeat: no-repeat no-repeat; "></span><span class="fb_share_count fb_share_count_right" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: -1px; border-collapse: collapse; background-image: none; background-attachment: scroll; background-origin: initial; background-clip: initial; background-color: rgb(176, 185, 236); color: rgb(51, 51, 51); font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; text-align: center; display: inline-block; background-position: 0px 0px; background-repeat: repeat repeat; "><span class="fb_share_count_inner" style="padding-top: 2px; padding-right: 6px; padding-bottom: 3px; padding-left: 6px; margin-top: 1px; margin-right: 1px; margin-bottom: 0px; margin-left: 1px; border-collapse: collapse; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: rgb(232, 235, 242); display: block; border-top-style: solid; border-top-width: 1px; border-top-color: rgb(232, 235, 242); border-bottom-style: solid; border-bottom-width: 1px; border-bottom-color: rgb(176, 185, 236); font-size: 10px; line-height: 10px; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">5</span></span></span></a></li><li class="third-party-tool last-line reddit" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 5px; margin-right: 5px; margin-bottom: 5px; margin-left: 0px; border-collapse: collapse; float: left; background-repeat: no-repeat no-repeat; "><a class="reddit" href="http://reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fmedia%2F2010%2Fmay%2F27%2Fapril-abces-mail-online" title="Submit to reddit" style="padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; display: inline-block; height: 16px; background-repeat: no-repeat no-repeat; "><img src="http://static.guim.co.uk/static/97858/common/styles/images/icon_reddit.gif" alt="Reddit" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; background-repeat: no-repeat no-repeat; " /></a></li><li class="third-party-tool last-line buzz" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 5px; margin-right: 5px; margin-bottom: 5px; margin-left: 0px; border-collapse: collapse; float: left; background-repeat: no-repeat no-repeat; "><a title="Buzz up" id="share-link-buzz" href="http://uk.buzz.yahoo.com/buzz?publisherurn=the_guardian665&targetUrl=http://www.guardian.co.uk/media/2010/may/27/april-abces-mail-online&summary=Guardian.co.uk+remains+in+second+place%2C+with+1.8m+average+daily+browsers+to+Mail%27s+2.3m%2C+with+Telegraph.co.uk+in+third.+By+%3Cstrong%3EMark+Sweney%3C%2Fstrong%3E&headline=%20ABCes:%20Mail%20breaks%2040m%20monthly%20unique%20users%20and%20keeps%20daily%20lead%20|%20Media%20|%20guardian.co.uk" style="padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; display: inline-block; height: 16px; background-repeat: no-repeat no-repeat; "><img src="http://static.guim.co.uk/static/97858/common/styles/images/icon_buzz.gif" alt="Buzz up" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; background-repeat: no-repeat no-repeat; " /></a></li></ul></li><li class="b3 comment-count-start" style="padding-top: 3px; padding-right: 0px; padding-bottom: 6px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; border-top-color: rgb(153, 153, 153); border-top-style: dotted; border-top-width: 1px; clear: left; background-repeat: no-repeat no-repeat; "><div class="pluck-init-block" id="comment-info-related" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; display: block; background-repeat: no-repeat no-repeat; "><a href="http://www.guardian.co.uk/media/2010/may/27/april-abces-mail-online#start-of-comments" class="comment-count-info comment-icon" style="padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 20px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; display: block; clear: both; min-height: 15px; background-image: url(http://static.guim.co.uk/static/97858/common/styles/images/icon_comment.gif); background-position: 0% 50%; background-repeat: no-repeat no-repeat; ">Comments (<span class="comment-count" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">10</span>)</a></div></li></ul></div><div id="content" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; float: left; font-size: 1.166em; line-height: 1.357; width: 460px; background-repeat: no-repeat no-repeat; "><ul class="article-attributes" style="padding-top: 2px; padding-right: 0px; padding-bottom: 12px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; list-style-type: none; border-top-width: 1px; border-top-style: solid; border-bottom-width: 1px; border-bottom-style: solid; font-size: 12px; line-height: 1.25; position: relative; overflow-x: hidden; overflow-y: hidden; min-height: 66px; border-top-color: rgb(214, 29, 0); border-right-color: rgb(214, 29, 0); border-bottom-color: rgb(214, 29, 0); border-left-color: rgb(214, 29, 0); background-repeat: no-repeat no-repeat; "><li class="byline" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; display: block; background-repeat: no-repeat no-repeat; "><a class="contributor" href="http://www.guardian.co.uk/profile/marksweney" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; font-weight: bold; background-repeat: no-repeat no-repeat; ">Mark Sweney</a></li><li class="publication" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; background-repeat: no-repeat no-repeat; "><a href="http://www.guardian.co.uk/" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">guardian.co.uk</a>, <time datetime="2010-05-27T13:01BST" pubdate="" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Thursday 27 May 2010 13.01 BST</time></li><li class="history" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; display: block; background-repeat: no-repeat no-repeat; "><a class="rollover history-link" id="history-link-byline" href="http://www.guardian.co.uk/media/2010/may/27/april-abces-mail-online#history-link-box" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">Article history</a></li></ul><div id="article-wrapper" switch="on" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; position: relative; background-repeat: no-repeat no-repeat; "><figure style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 14px; margin-left: 0px; border-collapse: collapse; display: block; background-repeat: no-repeat no-repeat; "><img src="http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/5/27/1274961618368/Mail-Online-005.jpg" width="460" height="276" alt="Mail Online" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; " /></figure></div></div></span><span class="Apple-style-span" style="line-height: 15px; font-weight: bold; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="font-weight: normal; line-height: 18px; "><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; display: inline !important; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="font-size: 12px; line-height: 15px; "></span></p><div id="content" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-size: 1.166em; line-height: 1.357; width: 460px; display: inline !important; background-repeat: no-repeat no-repeat; "><div id="article-wrapper" switch="on" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; position: relative; display: inline !important; background-repeat: no-repeat no-repeat; "><figure style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 14px; margin-left: 0px; border-collapse: collapse; display: inline !important; background-repeat: no-repeat no-repeat; "><figcaption style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(102, 102, 102); display: inline !important; font-size: 12px; background-repeat: no-repeat no-repeat; ">Mail Online: up nearly 75% year on year, and with monthly growth of more than 5%</figcaption></figure></div></div></span><p></p></strong></span><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; "></strong>Mail Online remained the most visited UK newspaper website in April, according to the latest figures from the Audit Bureau of Circulations Electronic published today.<p></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Associated <a href="http://www.guardian.co.uk/media/newspapers" title="More from guardian.co.uk on Newspapers" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">Newspapers</a>' website network had just over 2.3 million average daily browsers during April, a 5.33% month on month and 74.5% year on year increase. Mail Online also became the first UK newspaper website to top 40 million monthly uniques in April.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Guardian.co.uk was again the second most popular national newspaper website, with just over 1.8 million average daily browsers, and Telegraph.co.uk third, with just under 1.6 million.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; "><a href="http://www.guardian.co.uk/media/pda/2010/apr/29/abce-paywall-times" title="News International withdrew its websites from the ABCe audit last month" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">News International withdrew its websites from the ABCe audit last month</a>in preparation for content from the Times and Sunday Times going behind a paywall in June, to be followed by the Sun and News of the World at a later date.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">National newspaper websites now use an average of daily visitor numbers as their headline measurement figure as it is felt to be more representative than a monthly user figure.</p><h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 1.125; border-top-color: rgb(153, 153, 153); border-right-color: rgb(153, 153, 153); border-bottom-color: rgb(153, 153, 153); border-left-color: rgb(153, 153, 153); border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; background-position: 0% 100%; background-repeat: no-repeat no-repeat; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Mail Online</strong></h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Daily average browsers: 2,366,495</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Month-on-month change: +5.3%; Year-on-year change: +74.5%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly browsers: 40,500,667</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: +3.4%; Yearly change: +75%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">14,648,952 UK monthly browsers (36% of total)</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; "></p><h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 1.125; border-top-color: rgb(153, 153, 153); border-right-color: rgb(153, 153, 153); border-bottom-color: rgb(153, 153, 153); border-left-color: rgb(153, 153, 153); border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; background-position: 0% 100%; background-repeat: no-repeat no-repeat; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Guardian.co.uk</strong></h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Daily average browsers: 1,837,331</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -0.81%; Yearly change: +22.4%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly browsers: 31,900,127</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -4.41%; Yearly change: +16.7%</p><span class="Apple-style-span" style="font-weight: bold; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="font-weight: normal; line-height: 18px; "><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; display: inline !important; background-repeat: no-repeat no-repeat; ">13,504,527 UK monthly browsers (42% of total)</p></span></strong></span>Telegraph.co.uk</strong></h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Daily average browsers: 1,583,305</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: +1.68%; Yearly change: +28.5%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly browsers: 30,227,486</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -0.1%; Yearly change: +26.6%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">10,720,923 UK monthly browsers (35.4% of total)</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; "></p><h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 1.125; border-top-color: rgb(153, 153, 153); border-right-color: rgb(153, 153, 153); border-bottom-color: rgb(153, 153, 153); border-left-color: rgb(153, 153, 153); border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; background-position: 0% 100%; background-repeat: no-repeat no-repeat; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Independent.co.uk</strong></h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Daily average browsers: 455,255</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: +2.17%; Yearly change: -2.4%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly browsers: 9,871,286</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -1.21%; Yearly change: -5.38%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">4,322,113 UK monthly browsers (43.7% of total)</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; "></p><h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 1.125; border-top-color: rgb(153, 153, 153); border-right-color: rgb(153, 153, 153); border-bottom-color: rgb(153, 153, 153); border-left-color: rgb(153, 153, 153); border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; background-position: 0% 100%; background-repeat: no-repeat no-repeat; "><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Mirror Group Digital</strong></h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Daily average browsers: 441,768</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -5.55%; Yearly change: +11.38%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly browsers: 9,329,485</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Monthly change: -7.28%; Yearly change: +8.52%</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">5,094,940 UK monthly browsers (54.6% of total)</p></span>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-34379992161476200832010-01-09T16:10:00.000+00:002010-12-17T16:15:59.593+00:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiB6v3F3-NIJCs9TkGsmXdPbxgTOA5VTCjQkXET7cvOA7xrsiTsTdxqm_fkzBZARbAcx8FCzHW0UjOVa4y_vRtceU_KlSLgCmEn6NS9oR0P_K6IZUUmqHS93M6x-b2uKG2f3_fu8XrSiLn/s1600/Picture+1.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 252px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiB6v3F3-NIJCs9TkGsmXdPbxgTOA5VTCjQkXET7cvOA7xrsiTsTdxqm_fkzBZARbAcx8FCzHW0UjOVa4y_vRtceU_KlSLgCmEn6NS9oR0P_K6IZUUmqHS93M6x-b2uKG2f3_fu8XrSiLn/s320/Picture+1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5551685595214760994" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg50iD4FcEiIkZCumdR0uxll4J9G9DZPYrjsnVebBHGrKbAMCbH2BlGtXqC0uGWf_wVYEFRGX6F_te5PJSbUengqkN7zBmGMBUk8ORIH8EiUiShJkhBzeeBXszguSrNNYKszKYQifw1RCf9/s1600/Picture+2.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 129px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg50iD4FcEiIkZCumdR0uxll4J9G9DZPYrjsnVebBHGrKbAMCbH2BlGtXqC0uGWf_wVYEFRGX6F_te5PJSbUengqkN7zBmGMBUk8ORIH8EiUiShJkhBzeeBXszguSrNNYKszKYQifw1RCf9/s320/Picture+2.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5551685593478300258" /></a>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-70087443852328806022010-01-09T15:42:00.000+00:002010-12-17T15:45:24.643+00:00Latest news on newspaper industry DEC 2010<span class="Apple-style-span" style="border-collapse: collapse; color: rgb(51, 51, 51); line-height: 15px; font-family:arial, sans-serif;font-size:12px;"><h1 style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; border-collapse: collapse; border-top-color: initial; border-right-color: rgb(214, 29, 0); border-bottom-color: rgb(214, 29, 0); border-left-color: rgb(214, 29, 0); font-family: georgia, serif; font-weight: normal; font-size: 2.166em; line-height: 1.154; width: 460px; border-top-width: 0px; border-top-style: initial; background-repeat: no-repeat no-repeat; ">Newspapers</h1><p id="stand-first" class="stand-first-alone" face="arial, sans-serif" size="1.333em" style="padding-top: 0px; padding-right: 0px; padding-bottom: 34px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(102, 102, 102); line-height: 1.25; width: 460px; background-repeat: no-repeat no-repeat; ">Print revenues and circulation figures remain concerns but newspapers continued to set the news agenda in 2010</p><p id="stand-first" class="stand-first-alone" style="padding-top: 0px; padding-right: 0px; padding-bottom: 34px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: rgb(102, 102, 102); font-size: 1.333em; line-height: 1.25; width: 460px; background-repeat: no-repeat no-repeat; "><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 18px; font-size:14px;"></span></p><ul class="article-attributes" style="padding-top: 2px; padding-right: 0px; padding-bottom: 12px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; list-style-type: none; border-top-width: 1px; border-top-style: solid; border-bottom-width: 1px; border-bottom-style: solid; font-size: 12px; line-height: 1.25; position: relative; overflow-x: hidden; overflow-y: hidden; min-height: 66px; border-top-color: rgb(214, 29, 0); border-right-color: rgb(214, 29, 0); border-bottom-color: rgb(214, 29, 0); border-left-color: rgb(214, 29, 0); background-repeat: no-repeat no-repeat; "><li class="byline" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; display: block; background-repeat: no-repeat no-repeat; "><a class="contributor" href="http://www.guardian.co.uk/profile/roygreenslade" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; font-weight: bold; background-repeat: no-repeat no-repeat; ">Roy Greenslade</a></li><li class="publication" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; background-repeat: no-repeat no-repeat; "><a href="http://www.guardian.co.uk/theguardian" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">The Guardian</a>, <time datetime="2010-12-13" pubdate="" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; ">Monday 13 December 2010</time></li><li class="history" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; overflow-x: hidden; overflow-y: hidden; font-weight: normal; display: block; background-repeat: no-repeat no-repeat; "><a class="rollover history-link" id="history-link-byline" href="http://www.guardian.co.uk/media/2010/dec/13/newspapers-mediaguardian-review-2010#history-link-box" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">Article history</a></li></ul><div id="article-wrapper" switch="on" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; position: relative; background-repeat: no-repeat no-repeat; "><figure style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 14px; margin-left: 0px; border-collapse: collapse; display: block; background-repeat: no-repeat no-repeat; "><img src="http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/12/10/1291999880541/Newspapers-006.jpg" width="460" height="276" alt="Newspapers" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; background-repeat: no-repeat no-repeat; " /><figcaption style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(102, 102, 102); display: block; font-size: 12px; background-repeat: no-repeat no-repeat; ">Newspapers struggled with print revenues and circulations in 2010 but continued to set the news agenda. Photograph: Sang Tan</figcaption></figure><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Printed <a href="http://www.guardian.co.uk/media/newspapers" title="More from guardian.co.uk on Newspapers" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">newspapers</a> may be going out of fashion but the national titles were at the forefront of setting the news agenda throughout the year. Yet they often relied on online disclosures by <a href="http://www.guardian.co.uk/media/wikileaks" title="More from guardian.co.uk on WikiLeaks" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">WikiLeaks</a>. Three of the year's major stories – the Afghan and Iraq war logs, and the embassy cables – were the result of the leaked data put up on the net. This not only provided rich material, it enabled them to fill endless pages with comment about the ethics of publishing it. Newspapers do like to have their cake and eat it.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">It was also noticeable that the election's transformative moment came courtesy of a TV debate in which Nick Clegg emerged as a political contender. However, it was newspapers' response that boosted Nick Clegg's public image. There is little doubt papers still carry considerable clout despite falling sales.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">Indeed, with audiences building online, they arguably have more influence than ever before. That's the positive side. The negative is that print revenue fell further, leading to reductions in editorial budgets. The question asked continually was how to fund quality journalism. Some owners and editors showed a touching faith in apps' game-changing possibilities. Among them was <a href="http://www.guardian.co.uk/media/rupert-murdoch" title="More from guardian.co.uk on Rupert Murdoch" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">Rupert Murdoch</a>, who also boldly dared to go where no publisher had dared to go before by introducing charges for access to his papers' websites. <a href="http://www.guardian.co.uk/media/paywalls" title="More from guardian.co.uk on Paywalls" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">Paywalls</a> have since been the year's hottest topic within the industry.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">By contrast, the Independent – having acquired a new owner, Alexander Lebedev – <a href="http://www.guardian.co.uk/media/2010/oct/25/independent-spin-off-i-newspaper" title="Guardian: Independent introduces its succinct spin-off – the tabloid 'i'" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">launched a cheap sister title, i. </a>He also showed that another funding model, going free, could work with the London Evening Standard. But the overall picture for print has been anything but bright. Circulations continued to slip away, especially from the daily regional titles, and there were more closures of weeklies. But predictions of complete meltdown did not come to pass.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; background-repeat: no-repeat no-repeat; ">The Guardian Media Group resigned from regional publishing altogether, <a href="http://www.guardian.co.uk/media/2010/feb/09/guardian-media-group-trinity-mirror" title="Guardian: Guardian Media Group sells regional business to Trinity Mirror" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">departing from its historic Manchester base</a> to sell out to Trinity Mirror. There were further indications that the Daily Mail and General Trust is also eager <a href="http://www.guardian.co.uk/media/2010/dec/02/trinity-mirror-daily-mail-merger-plan" title="Guardian: Mirror and Mail owners pondered merger deal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-collapse: collapse; color: rgb(0, 86, 137); text-decoration: none; background-repeat: no-repeat no-repeat; ">to dispose of its regional division</a>, Northcliffe., having held talks with Trinity. The other two major regional publishers, Johnston Press and Newsquest, faced increasing journalistic opposition to their costcutting strategies. Further consolidation can be expected. But all eyes will be on the Murdoch paywall results.</p></div></span><p></p>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-16529448970730040442010-01-08T13:21:00.000+00:002010-01-08T13:22:34.975+00:00QUESTION 1: TEXTUAL ANALYSISGO TO www.rwstvdrama.blogspot.com for revision notes on question 1.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-69651859692398838772010-01-06T13:28:00.000+00:002010-01-08T13:21:09.336+00:00WEDNESDAY'S REVISION SESSION<span style="font-weight:bold;">Prepare bullet points under each of the following headings to be ready for just about any question in the exam. All bullet points should refer to the Guardian with notes on the rest of the industry where relevant.</span><br /><br />PRODUCTION PRACTICES (Traditional and New Media)<br /><br />MARKETING (AUDIENCE TARGETING) and SYNERGY - By which methods do the Guardian advertise their product? Do they own any of these companies? Who do the Guardian work with in a mutually beneficial arrangement? Twitter? Apple? <br /><br />DISTRIBUTION METHODS (Traditional and New Media) New media distribution is MULTI-PLATFORM i.e. it is distributed via the internet and available on the paper's website via a PC or a Mac but is is also distributed via the iPhone App, RSS feeds, text alerts, email, Twitter and Facebook. - this is not even a complete list! <br /><br />EXCHANGE - what is the point of exchange?<br /><br />PATTERNS OF AUDIENCE CONSUMPTION - (Who are the audience, circulation figures, unique users, how and why do they consume?)<br /><br />CONVERGENCE/MULTI-MEDIA<br /><br />INTERACTIVITY - What does the Guardian offer on different levels?<br /><br /><br />INTEGRATION (VERTICAL/HORIZONTAL)<br /><br />CROSS-MEDIA OWNERSHIPMr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-74662935611163801402010-01-05T20:40:00.000+00:002010-01-05T20:46:53.562+00:00Question 3: PRODUCTION AND DISTRIBUTIONIf you get a question on PRODUCTION and DISTRIBUTION you will be assessed on your ability to illustrate patterns of production, <span style="font-weight:bold;">distribution, exchange and consumption </span>through relevant case study examples and your own experiences as audiences.<br /><br />You should cover the following material in your response to the question:<br />• Production practices which allow texts to be constructed for specific audiences<br />• Distribution and marketing strategies to raise audience awareness of specific products or types of products<br />• The use of new technology to facilitate more accurate targeting of specific audiences<br />• Audience strategies in facilitating or challenging institutional practices<br /><br />All the info you need to prepare paragraphs on each of these is on the blog. Ensure you understand what is meant by PRODUCTION PRACTICES, DISTRIBUTION METHODS AND MARKETING STRATEGIES, EXCHANGE, CONSUMPTIONMr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-35981428867341087452010-01-01T18:23:00.000+00:002010-02-01T21:00:29.453+00:00Past Paper & Mark SchemeThe only info available at this time is from the Jan 09 exam and you can find all the info at:<br /><strong>http://www.ocr.org.uk/qualifications/type/gce/amlw/media_studies/documents/index.aspx - we've looked at this site before you'll recall.</strong><br /><br />Hopefully you might be able to shortcut the search by using these links:<br /><br />Question Paper for Jan 09<br />http://www.ocr.org.uk/download/pp_09_jan/ocr_34833_pp_09_jan_gce_g322_01.pdf<br /><br />Mark scheme for Jan 09<br />http://www.ocr.org.uk/download/ms_09/ocr_35065_ms_09_gce_jan.pdf<br /><br />The question is always different but at least you have some idea of expectations here. We will of course cover all of this in revision but it may help your essay for Monday.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-26897621885691382882009-12-31T15:05:00.000+00:002009-12-31T15:39:51.977+00:00Question 2: Sample Introduction<strong>With reference to your chosen case study consider how important interactivity is to media institutions?</strong><br />Case Study: Newspaper Industry (The Guardian)<br />Audience demand for interactivity could be considered as the main driving force behind the development of new media and if the audience demand it then the industries need to deliver. The newspaper industry is struggling because the circulation figures are falling and with that the revenue that comes from advertising. Newspapers could not be considered interactive in the printed form because consumption of the newspaper is passive. However, if the online version of the paper is visited the experience becomes ‘active’ because the visitor is now in control of her consumption and can choose what to look at/watch/listen to, can download files and podcasts, share articles with friends and contribute to a discussion using one of the numerous ‘talkboards’. Online newspaper ‘Users’ now have a wide range of choices available to them for where they get their news and it seems the only way to keep them coming back is to make them feel part of a community, a difficult task for a national paper. If a successful community is necessary to keep their ‘unique user’ count up then interactivity at a combination of levels is crucial to the success of the paper.<br /><br />Read the article <em>'The future of News is Scarcity' </em>(on this blog) for inspiration.<br />Some ideas for development of points:<br />Who are the audience for the Guardian? Are they already a community because they share an ideology? <br />The Guardian were the first to use blogging technology - What do the Guardian offer by way of an 'online community' now? How busy is the community?<br />What threats do the community face? The Guardian News and Media division is losing money and staff but they are adamant that they won't move to paid for content. Also comment on the Guardian's decision to launch an iPod app for the Guardian yet leave out access to read/post user comments - good idea?<br />Are the Guardian making any moves to leverage their standing in the 'community' to bring in additional revenues as the author of the above article suggests? <br />Their newest acquisition is actually a digital publishing and events company in the US called ContentNext - they seem to be seeking a global audience and community for their product.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-49589520120178465442009-12-30T20:02:00.000+00:002009-12-31T13:03:05.594+00:00Question 2: Getting startedYou must first understand what 'interactivity' means. It's a slippery term taken to mean different things for example an online newspaper can be interactive because the audience can control what they see and hear by chosing the links or searching for specific stories. It is also interactive because a newspaper visitor can communicate with the producer of the newspaper blog/podcast/video footage and also debate topics with other visitors. The highest level of control would allow the visitor to be a contributor to the paper by submitting their own news packages for audience consumption. <strong>Sally McMillan states that interactivity can occur at many different levels and degrees of engagement and that it is important to differentiate between these levels. </strong><br />‘If ‘interactivity’ is to move beyond its current status as a widely used but poorly conceptualized term, we must recognize that <strong>there are three fundamentally different types of interactivity. Scholars and others who use the term should indicate whether they are focusing on user-to-user, user-to-documents, or user-to-system interactivity or some combination of the three. </strong>‘<br /><br />McMillan, S.J. (2002). "Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, And Systems". in Lievrouw, L.; Livingston, S.. Handbook of New Media. London: Sage. pp. 162-182.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-38525172194284745102009-12-27T17:08:00.000+00:002009-12-31T15:08:17.456+00:00Question 1: Sample Introduction<strong>To what extent is a multi-platform publication beneficial to media institutions and audiences?</strong><br /><br />These are currently very exciting times for audiences of multi-platform journalism but the newspaper industry is in crisis as they are slow to change their business model and are struggling to make a profit. The most obvious benefit for audiences is that online content is free and they have access to a wide range of media to satifsy their need for news and a sense of community. They not only have the stories and comment – they also have video, podcasts, blogs and forums so there’s a whole new interactive experience. The most obvious benefit for the newspaper is they now have reduced distribution costs and the audience for online content is global. However, an industry which was once funded by advertising has not been able to transfer this business model to the web and this loss in advertising revenue due both to the recession and the death of the classifieds, is being blamed for the demise of the newspaper industry. Some argue that there are no benefits for either party because the true cost of multi-platform journalism is the huge numbers of editorial staff losing their jobs in cost-cutting exercises. This raises the issue of ‘quality’ as more and more content is either user-generated or from PR material. <br /><br /><em>Have a go at completing this essay or answering another question using the same formula. </em>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-71358191194891020922009-12-27T15:21:00.000+00:002009-12-27T15:22:54.960+00:00Article: Why newspaper cuts are necessary as publishers face unprecedented lossesThis article will provide inspiration for question 1:<br /><br />http://www.guardian.co.uk/media/greenslade/2009/nov/27/london-evening-standard-theguardianMr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-72004478043936619402009-12-24T15:50:00.000+00:002010-02-01T21:04:37.426+00:00Homework: Write an essayYour Homework is to <em>choose one of the questions below </em>and write an essay as revision and practice in structuring an answer to a question. The information on this blog will get you started and you are expected to carry out further research to build your personal case study. Reference all sources. Submit as a printed Word document at the beginning of your next Media Lesson. <br /><br />Last Year's Question:<br />How important is technological convergence for institutions and audiences? <br /><br />A sample paper and mark scheme is available to support your writing:<br /><br />Question Paper for Jan 09<br />http://www.ocr.org.uk/download/pp_09_jan/ocr_34833_pp_09_jan_gce_g322_01.pdf<br /><br />Mark scheme for Jan 09<br />http://www.ocr.org.uk/download/ms_09/ocr_35065_ms_09_gce_jan.pdf<br />Here are some other example questions from the Long Road Media site to help you prepare for the exam:<br /><br />1) To what extent is multi-platform publication beneficial to media institutions and audiences?<br /><br />2) With reference to your chosen case study consider how important interactivity is to media institutions?<br /><br />3) What has the impact of increased connectivity been on the media production, distribution and exhange process?Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-63135485713671505522009-12-24T14:39:00.000+00:002009-12-24T14:45:52.075+00:00Lesson 10: Patterns and TrendsRemember that the <strong>mark scheme explicitly rewards discussion of your own experience</strong>. This section is the ideal place to put in some well-researched data to back up your case study of The Guardian.<br /><br /><strong>What are your own experiences of newspapers and where do you go for news</strong>? You may think it’s not relevant but IT IS! You are the next generation of potential readers so the habits you are forming now will matter to the industry.<br /><br />You’ve used free online survey websites such as www.surveymonkey.com, so you know how easy it is to gather questionnaire results for a coursework project without the hassle of distributing wads of photocopies. Try conducting a survey of the newspaper reading habits with friends and family so you’ll be able to compare your own experience of newspapers with those of others. Are there any trends or patterns? Any surprises? How do your survey results reflect the national picture of newspaper readership?Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-28684429497026086442009-12-24T14:36:00.001+00:002011-01-10T21:57:48.180+00:00Lesson 9: Audience consumption<p class="MsoNormal"><span lang="EN-US" style="font-family: Georgia; color: rgb(34, 34, 34); "><b><span class="Apple-style-span" style="font-size: medium;">Traditional Printed Paper:<o:p></o:p></span></b></span></p><p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; "><span lang="EN-US" style="font-family: Symbol; color: rgb(34, 34, 34); "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; "><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Georgia; color: rgb(34, 34, 34); "><span class="Apple-style-span" style="font-size: medium;">In November 2010 the National Daily Newspaper circulation for the Guardian was 270,582 (down 13.1% from previous year)<o:p></o:p></span></span></p><p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; "><span lang="EN-US" style="font-family: Symbol; color: rgb(34, 34, 34); "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; "><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Georgia; color: rgb(34, 34, 34); "><span class="Apple-style-span" style="font-size: medium;">The circulation for the Sun was 2,898,113 (down 2.96% from previous year)<o:p></o:p></span></span></p><p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 10pt; margin-left: 36pt; text-indent: -18pt; line-height: 15pt; "><span lang="EN-US" style="font-family: Symbol; "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; "><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Georgia; "><span class="Apple-style-span" style="font-size: medium;">Mail online remained the most visited UK newspaper website in April, according to the latest figures from the audit bureau of circulations electronic published today.</span></span></p><div><span class="Apple-style-span" style="font-size: medium;"><br /></span></div><div><!--StartFragment--> <p class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia; line-height: 20px; "><b><span class="Apple-style-span" style="font-size: medium;">Online Newspaper and community:</span></b></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:36.0pt;text-indent:-18.0pt;line-height:15.0pt;mso-pagination:none;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family: Symbol; "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Georgia; "><span class="Apple-style-span" style="font-size: medium;">Guardian.co.uk was again the second most popular national newspaper website, with just over 1.8 million average daily browsers, and telegraph.co.uk third, with just under 1.6 million.<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:13.0pt;margin-left:36.0pt;text-indent:-18.0pt;line-height:15.0pt;mso-pagination:none;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-US" style="font-family: Symbol; "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Arial-BoldMT; "><a href="http://www.guardian.co.uk/media/pda/2010/apr/29/abce-paywall-times"><span style="font-family:Georgia;color:windowtext;text-decoration:none;text-underline:none"><span class="Apple-style-span" style="font-size: medium;">News International (the Sun) withdrew its websites from the abce audit last month</span></span></a><span class="Apple-style-span" style="font-size: medium;"> </span></span><span lang="EN-US" style="font-family: Georgia; "><span class="Apple-style-span" style="font-size: medium;">in preparation for content from the Times and Sunday Times going behind a paywall in June, to be followed by the Sun and News of the World at a later date.<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="EN-US" style="font-family: Symbol; color: rgb(34, 34, 34); "><span class="Apple-style-span" style="font-size: medium;">·</span><span style="font:7.0pt "Times New Roman""><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span lang="EN-US" style="font-family: Georgia; "><span class="Apple-style-span" style="font-size: medium;">National newspaper websites now use an average of daily visitor numbers as their headline measurement figure as it is felt to be more representative than a monthly user figure.</span></span></p><span class="Apple-style-span" style="font-size: medium;"><br />This picture is complicated further, however, as the number of copies sold doesn’t necessarily equal the number of readers: many people share their copy of a printed newspaper so the readership and/or circulation figures </span><strong><span class="Apple-style-span" style="font-size: medium;">can only ever be a rough guide. They are vital to the industry of course</span></strong><span class="Apple-style-span" style="font-size: medium;">, because a newspaper which reaches a larger audience can charge more for its advertising space, and newspapers make more money from advertising than anything else. The cover price in most cases will not cover the cost of production<br /></span><br /></div>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-20183677479334759932009-12-24T14:23:00.000+00:002009-12-24T14:29:38.889+00:00Lesson 8: Marketing and exchangeWe have already seen how <strong>software is being used to market </strong>The Guardian’s content through APIs, and the ways <strong>the printed newspaper acts as an advert for online services.</strong> But The Guardian<br /><strong>also uses other traditional media to advertise </strong>its newspaper and website, including some innovative TV adverts. In common with other national newspapers, it also offers <strong>discounted subscription schemes </strong>and often runs <strong>promotions to give the newspaper away to university students as a way of encouraging a lifelong Guardian habit</strong>. Free copies are a great incentive, and cutting across issues of distribution, exchange and audience consumption, is <strong>the issue of ‘bulks’</strong>. These are <strong>large orders of heavily discounted copies </strong>of the printed paper, typically sold to airlines and hotels to be given away to their customers. This year has seen The Guardian break with another tradition in this respect, as <strong>it announced it would become the first national quality daily to scrap distribution of all its bulks</strong>. MediaWeek reported that Guardian News and Media claimed the<br />move would ‘increase transparency across the newspaper industry’ – the <strong>implication being that its rivals inflate their circulation figures through the use of bulk orders.</strong> We might wonder whether the move to scrap bulks was linked with the industrial action and redundancies at The Guardian Print Centre; though as the MediaWeek article pointed out, bulks represent a much smaller percentage of total circulation for The Guardian than for many of its rivals.<br /><br /><strong>Identifying the precise point of ‘exchange’ between publisher and reader is interesting in the case of newspapers as they run parallel online and printed content</strong>. An online reader might have seen a headline on the website encouraging them to buy the print edition, or have been encouraged to go online by an advert seen in the print version. And with subscription models to consider, how might exchange be usefully understood? For example, an online reader might be sent email content or be paying for access to subscription only content, even when they neglect to check their emails or use the site. Of course, buying a printed newspaper doesn’t necessarily mean you’ll read it either, so <strong>any discussion of ‘exchange’ must be complicated as we distinguish between the physical product and its content</strong>. <strong>The transaction between publisher and consumer, of this product and its content is further complicated when we look again at the issue of APIs and their role in distributing content through other media. </strong>Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-24395141437645183182009-12-24T14:17:00.000+00:002010-01-05T21:53:49.910+00:00Lesson 7: Distribution: Traditional & Multi-platformHow is The Guardian’s news ‘distributed’? <strong>The printed version</strong>, once it has been printed at one of the two Guardian Print Centres (London and Manchester) is delivered to UK wholesalers by TNT Newsfast/Network Logistics. The Guardian is <strong>also printed internationally</strong>, in some countries using OCE’s DNN service. For example: under the current deal The Guardian is able to print 600 copies per day in Sydney and have the copies on sale down under before their readers in Europe have even woken up. <br /><br />MULTI-PLATFORM DISTRIBUTION<br />The <strong>website is ‘distributed’ via the internet</strong>, of course, but the content of The Guardian’s website is not only found by visiting<br />www.guardian.co.uk through a web browser. <strong>RSS feeds, email headlines and mobile phone services all allow Guardian readers to stay up to date</strong>. And recently a major new feature has been added, as <strong>The Guardian has released its ‘Open Platform’, a set of software developer tools which was launched with a content API (Application Programming Interface). What this means is<br />that web developers can integrate Guardian content seamlessly into their clients’ websites, whilst The Guardian controls the adverts which are associated with the free content it provides.</strong>As Guardian director of digital content Emily Bell puts it, this will allow Guardian content to be ‘woven into the fabric of the internet’.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-6647849055489781002009-12-24T14:07:00.000+00:002009-12-27T16:50:06.928+00:00Lesson 6: Cutting costs and the quality of Journalism<strong>The impact of the recession</strong><br />Finding up-to-date figures for the total number of journalists and editors employed by The Guardian is difficult, though a recent report suggested that this year the editorial staff at Guardian News and Media is <em>shrinking from around 850 to 800 </em>through redundancies. One fear consistently voiced by commentators on the newspaper industry is that the <em>quality of journalism will suffer as production costs are cut and reader-generated content becomes<br />more popular.</em> The rise of <strong>citizen journalism </strong>has been well documented elsewhere but we can’t ignore their impact on The Guardian and the ambivalent relationship which must now exist between professional journalists and accidental eyewitness reporters. A key story one might explore in this respect<br />is The Guardian’s campaigning investigative coverage of 2009’s G20 protests in London and the death of Ian Tomlinson.<br /><br />The <strong>quality of news </strong>produced by Guardian journalists <strong>has been examined</strong> in Nick Davies’ Flat Earth News. He employed specialist<br />researchers from Cardiff University to analyse stories printed in The Guardian and three other national dailies during two one-week periods. The result? A<em> staggering 60% of these quality-print stories consisted wholly or mainly of wire copy and/or PR<br />material.</em> In other words, <strong>press releases or unchecked stories from agency journalists were forming the bulk of the domestic ‘news’ in print</strong>. Of the four papers analysed, The Guardian had the lowest percentage, but it was still more than 50%.9 Davies refers to this ‘<strong>copy and paste’ reporting style as churnalism.</strong> Is there any wonder that many readers would trust Joe or Joanna Public’s account of an event, over a ‘report’ filed by an overworked and underpaid <em><strong>‘churnalist’? </strong></em><br /><strong>READ THIS:<br />Guardian News & Media to cut more than 100 jobsNewspaper group says revenues have fallen by a worse-than-anticipated £33m<br />http://www.guardian.co.uk/media/2009/nov/11/guardian-news-and-media</strong><br /><br />WATCH THIS:<br />Sustainability in advertising: Alan Rusbridger GNM's editor-in-chief on the contradictions of advertising-funded journalism and the power of editorial<br /><br />http://www.guardian.co.uk/sustainability/video/sustainability-advertising-alan-rusbridgerMr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-45297929134579296382009-12-24T13:45:00.000+00:002009-12-24T13:57:17.408+00:00Lesson 5: The Guardian: Innovation and IntegrationIn terms of innovation, The Guardian has been <strong>groundbreaking</strong> in many respects. It was the <strong>first UK national newspaper to use blogging soft</strong>ware, the <strong>first to produce podcasts</strong>, and, perhaps more radically, the <strong>first British newspaper to produce web-first stories </strong>(i.e. on the web before being seen in print). It has a reputation for <strong>enthusiastically adopting new technologies</strong>, As production of The Guardian website and print versions is <strong>seamlessly integra</strong>ted, it becomes difficult to establish where production of one ends and the other begins. And given the wealth of extra content on the website, it is now hard not to see the website as being of primary importance and the print version as a <strong>brand-strengthening advert </strong>for online services.<br />Paddison, Neil, The Real World of the Newspaper Industry: A case study of the online version of the Guardian, in MediaMag, December 2009 <br /><br />You need to research:<br />When did The Guardian newspaper go online?<br />When did they start using blogging software and how was this/is this used on their site?<br />What type of podcasts are available and how are these used by the audience?<br />How many people use the site compared to the number buying the papers?<br />How is the production of The Guardian website and the print version 'seamlessly integrated?'Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com0tag:blogger.com,1999:blog-85181645947151069.post-40197675544527237582009-12-16T08:42:00.000+00:002009-12-27T14:56:11.648+00:00Lesson 4: The Guardian Case Study_The Production Process<span style="font-weight:bold;">Revision starter: </span><br />What is technological convergence? - examples referring to newspaper industry <br />Who owns the Guardian Newspaper?<br />How is the ownership of the Guardian different from that of the Sun and how does this impact their coverage of news?<br />What is the circulation of the Sun and what is the circulation of the Guardian (2009)?<br />How does the Guardian survive in the current climate of recession and falling newspaper sales?<br /><br />The production process<br />The Guardian’s headquarters is in the brand new Kings Place building in Kings Cross, London. Kings Place is also home to two orchestras including the London Sinfonietta, as well as housing a concert hall and two art galleries. But music aficionados will not be disturbed by the thunder of nearby printing presses, as The<br />Guardian Print Centre is seven miles away, in Stratford. For a short but fascinating look inside the print centre, check out YouTube. <br />http://www.youtube.com/watch?v=degZQJlk5m0<br /><br />Incidentally, recent redundancies at the print centre made headlines as industrial action was narrowly averted, showing us that the downturn in the newspaper industry is having a serious effect upon The Guardian. Kings Place has been home to The Guardian since December 2008, and such a recent move means that The Guardian now has an<br />office space ideally suited to the new media environment. Editor Alan Rusbridger, writing at the time of the move, gave an insight into the changes it had brought:<br /><br />‘Print and digital operations are largely integrated, where previously they were physically separate.”<br /><br />He also pointed out that as well as regular desks with computers ‘there are seven state-ofthe- art recording studios and 24 editing desks.’ The Guardian is an online provider of news for a global audience and their new headquarters reflect a new convergence of technology as stories are written simultaneously for print and the website. Podcasts and video reports are also produced for broadcast, and live feed coverage of key events is now common. The way the agenda is set is changing too: morning news conferences can be attended via videoconferencing for Guardian employees not physically present at Kings Place.<br /> <br /><br />Homework: Read pages 10 & 11 of the GMG Annual Report and summarise in bullet points.Mr Southworthhttp://www.blogger.com/profile/12631055013925428762noreply@blogger.com1