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Thursday, 24 December 2009

Lesson 7: Distribution: Traditional & Multi-platform

How is The Guardian’s news ‘distributed’? The printed version, once it has been printed at one of the two Guardian Print Centres (London and Manchester) is delivered to UK wholesalers by TNT Newsfast/Network Logistics. The Guardian is also printed internationally, in some countries using OCE’s DNN service. For example: under the current deal The Guardian is able to print 600 copies per day in Sydney and have the copies on sale down under before their readers in Europe have even woken up.

The website is ‘distributed’ via the internet, of course, but the content of The Guardian’s website is not only found by visiting through a web browser. RSS feeds, email headlines and mobile phone services all allow Guardian readers to stay up to date. And recently a major new feature has been added, as The Guardian has released its ‘Open Platform’, a set of software developer tools which was launched with a content API (Application Programming Interface). What this means is
that web developers can integrate Guardian content seamlessly into their clients’ websites, whilst The Guardian controls the adverts which are associated with the free content it provides.
As Guardian director of digital content Emily Bell puts it, this will allow Guardian content to be ‘woven into the fabric of the internet’.

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