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Tuesday, 5 January 2010


If you get a question on PRODUCTION and DISTRIBUTION you will be assessed on your ability to illustrate patterns of production, distribution, exchange and consumption through relevant case study examples and your own experiences as audiences.

You should cover the following material in your response to the question:
• Production practices which allow texts to be constructed for specific audiences
• Distribution and marketing strategies to raise audience awareness of specific products or types of products
• The use of new technology to facilitate more accurate targeting of specific audiences
• Audience strategies in facilitating or challenging institutional practices

All the info you need to prepare paragraphs on each of these is on the blog. Ensure you understand what is meant by PRODUCTION PRACTICES, DISTRIBUTION METHODS AND MARKETING STRATEGIES, EXCHANGE, CONSUMPTION

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