Online Newspapers Daily Visitor numbers 2010

ABCes: Mail breaks 40m monthly unique users and keeps daily lead

Guardian.co.uk remains in second place, with 1.8m average daily browsers to Mail's 2.3m, with Telegraph.co.uk in third

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• Mark Sweney
• guardian.co.uk, Thursday 27 May 2010 13.01 BST
• Article history

Mail Online: up nearly 75% year on year, and with monthly growth of more than 5%

Mail Online remained the most visited UK newspaper website in April, according to the latest figures from the Audit Bureau of Circulations Electronic published today.

Associated Newspapers' website network had just over 2.3 million average daily browsers during April, a 5.33% month on month and 74.5% year on year increase. Mail Online also became the first UK newspaper website to top 40 million monthly uniques in April.

Guardian.co.uk was again the second most popular national newspaper website, with just over 1.8 million average daily browsers, and Telegraph.co.uk third, with just under 1.6 million.

News International withdrew its websites from the ABCe audit last monthin preparation for content from the Times and Sunday Times going behind a paywall in June, to be followed by the Sun and News of the World at a later date.

National newspaper websites now use an average of daily visitor numbers as their headline measurement figure as it is felt to be more representative than a monthly user figure.

Mail Online

Daily average browsers: 2,366,495

Month-on-month change: +5.3%; Year-on-year change: +74.5%

Monthly browsers: 40,500,667

Monthly change: +3.4%; Yearly change: +75%

14,648,952 UK monthly browsers (36% of total)

Guardian.co.uk

Daily average browsers: 1,837,331

Monthly change: -0.81%; Yearly change: +22.4%

Monthly browsers: 31,900,127

Monthly change: -4.41%; Yearly change: +16.7%

13,504,527 UK monthly browsers (42% of total)

Telegraph.co.uk

Daily average browsers: 1,583,305

Monthly change: +1.68%; Yearly change: +28.5%

Monthly browsers: 30,227,486

Monthly change: -0.1%; Yearly change: +26.6%

10,720,923 UK monthly browsers (35.4% of total)

Independent.co.uk

Daily average browsers: 455,255

Monthly change: +2.17%; Yearly change: -2.4%

Monthly browsers: 9,871,286

Monthly change: -1.21%; Yearly change: -5.38%

4,322,113 UK monthly browsers (43.7% of total)

Mirror Group Digital

Daily average browsers: 441,768

Monthly change: -5.55%; Yearly change: +11.38%

Monthly browsers: 9,329,485

Monthly change: -7.28%; Yearly change: +8.52%

5,094,940 UK monthly browsers (54.6% of total)